In-Branch Marketing at the HAPO Credit Union

The HAPO Community Credit Union is a state chartered credit union serving multiple cities in Washington. HAPO has deployed digital signage in all of its branches as part of a strategy to build its brand, enhance members’ in-branch experiences, and increase the demand for its products and services.

HAPO selected Bobcat and Clarity Margay displays, running CoolSign software. HAPO uses CoolSign to automatically schedule and display product and lifestyle content. CoolSign allows for quick response to developments such as daily rate changes, and/or services that are time-sensitive.

Read more in the PDF Case Study.