Retail Signage

The Sidlow group has sold new and used cars for over 60 years. In 2006, Sidlow VW installed a dual facing digital signage solution in order to communicate with customers and staff.

Customer signage uses several high definition portrait displays in various areas. Each sign is configured to show various sales and marketing dynamic templates. Messages include:

• New car information
• Used car promotion
• Service offers and availability

New car information is provided by the internal sales executives. Pricing, specification and position statements may all be changed at the touch of a button.

Staff facing screens communicate the relative performance of technicians and other group locations. This was achieved using dynamic data templates, linked to data tables on the Network Controller. The dynamic templates were configured to display the numerical values and also provide a visual representation of the performance using bar charting.

To ensure that technicians embraced the technology, a selection of light hearted items were also included, helping to build team moral and encouraging regular viewings. A UK headlines BBC news feed was included to provide a window on the world.

All content is managed internally by the service managers and is updated using the web content management interface.